Giving doesn’t just feel good, it’s a very good business. And that’s not a bad thing to say.
FourSquare Campaign tool expands to fine-tune their specials. Swarm, Friends, Flash, Newbie, etc.
FourSquare Evolution
New algorhythms will allow for better recommendation engines so it’s not just 1-off check-ins. Friend connections become more valuable this way.
Buying a product will become a purposeful proposition (when all things are equal, a company’s social good will be a catalyst for a purchase)
Group Texting Attempting To Be "It"
As SXSWi winds down today, there’s not a clear breakout utility or technology. Like this Fast Company article states, group texting is attempting to be that tech. At a conference like this, group texting filled a definite void in a geek’s arsenal yet nothing really proved itself. I used GroupMe with a set of colleagues and had some success with it yet often didn’t get the message until hours later. It wasn’t helpful to hear about fried chicken three hours after the fact except perhaps my waistline thanked me. What GroupMe gets right though is its use of baked in behaviors like simply employing SMS instead of forcing the launch of a unique app.
There is a need for this, but nothing is quite ready for primetime.
Good insights on rounding out a character using narrative storytelling, especially in the social space.
Question: when do you turn off the channel when the story is “over?”
No matter how good site customization becomes, serendipity will always be possible; this time through error :-)
Well prepared panel on avoiding creepiness in online personalization and privacy.
How do you feel about the benefits vs. the costs of personalization?
The physical world has not been opt-in for a very long time. (so true) #seenocreepy #sxswi
If your brand continues to focus on an object or a product, you will fight becoming obsolete. Instead, think in terms of a brand purpose. Nike is “performance” versus “running shoes.” Barnes & Noble is “reading” not “books.”
Q:Can you add more context to the Taking Chances post? Is this innovation for innovation sake, aka to give a brand an innovative image..or as a way to garner exposure through "traditional" channels about something cool (when getting people to use that technology is an obstacle to its success)?
Reminder of the post:
When doing a marketing program that pushes technology, it’s sometimes not important that people use it. It’s sometimes more important for the brand to talk about it.
Anonymous
Closer to the latter. The innovation, even though possibly small and short-lived, will have a long shelf life precisely because you have a story to tell.
Use salient points to communicate. It’s not 32gigs; it’s 100,000 songs in your pocket.
TED panel on extreme openness. They are releasing API’s for their talks. Can’t wait to see what the development community does with this wealth.
Torn…
@peeweeherman or @guykawasaki ? A case for cloning myself.
